About Us

At Locsified, we’re here to redefine what hair care looks like for people with locs. No more one-size-fits-all solutions. No more heavy buildup. Just clean, effective products made with your crown in mind.

We believe locs are more than a style. They’re a journey, a lifestyle, and a powerful reflection of identity. Our goal is to support that journey with shampoos, conditioners, and treatments that nourish your hair and scalp without compromising your locs’ integrity.

Whether you’re just starting your loc journey or have been rocking your roots for years, we want you to feel confident and grounded in your natural self because your hair should make you feel good, not work against you.

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Our Mission

At Locsified, our mission is to provide clean, lightweight, and residue-free hair care made specifically for locs — empowering every journey, every crown, every day.

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​Our Story

Like many great things, this brand was born out of necessity and the need for products that actually work for loc’d hair, not against it. Frustrated with options that left residue, dried out our strands, or weren’t made with our needs in mind, we decided to do something different.

We turned to nature, tradition, and science to develop formulas that are lightweight, residue-free, and full of the nutrients your locs need to thrive.

As a Black-owned, woman-owned business, Locsified is deeply rooted in community, culture, and the belief that natural hair deserves intentional care, not compromise.

We also know that not everyone wants fragrance in their products — whether due to sensitivity, allergies, or personal preference. That’s why we offer fragrance-free/ naturally scented options, for most of our products, made with the same nourishing ingredients. Now you can care for your locs, your way.

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What We Stand For

• Transparency – You should know what’s in your products and why they work.

• Empowerment – We believe in celebrating the beauty of being unapologetically natural.

• Choice – Fragrance-free options for those with sensitivities or who simply prefer unscented care.

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